Social Validation is a very important step for you to focus your efforts on a product or business model that really works.
No matter how simple and obvious it seems, it turns around and we find entrepreneurs who forget about this small detail and go to action, that is, they invested the money, time and energy to manufacture and launch products that had no acceptance at all.
When the focus of a company is to sell a product / service to another company (B2B), the processes are very different when the focus is the final consumer (B2C). The process of buying within a company goes through much more stages than when a person by himself decides to buy.
We work with the best marketing strategy for social media, you can reach out to potential customers and even understand their needs, interests and challenges through the Social Validation.
Obviously, B2B companies can not ignore corporate networks, such as LinkedIn, or even the world’s leading social network, Facebook. Twitter is another network that stands out for the massive presence of several corporations. In the first, it is possible to map the groups frequented by its target audience and even to follow its manifestations, subjects more treated, criticisms and recurrent suggestions. Likewise, in Facebook it is possible to access the fan page of the target companies of your business and analyze their content and behavior as a way to understand what their longings and challenges are, as they seek to improve their customer service. Given this, you can understand how your service can add value to these companies and focus your marketing campaigns on it.
And while business pages or profiles do not give you all the clues you want, one thing is for sure: you’ll always be dealing with people! Behind the target companies of your business there are people of the flesh! Leaders, managers and professionals are certainly on the network and see it as a conducive environment for contacts and searches for professional information. Believe me, if your business is not on the networks, you will never be found by these people.